About Us — Our Team

Grounded by vision and passion to sustain the family farm legend

The Sprouting of FamilyFarms Group

FamilyFarm Group - Leadership

Our founders see some of the same and/or parallel events happening in the row crop sector that have already happened in other sectors of ag.

Those other sectors experienced tremendous change and very rapid consolidation and many local farm families didn’t make it.

Not wanting to see even one more family farm not succeed, FamilyFarms Group was born to create a system to help such farms deal with—and even thrive—in a rapidly changing row crop environment.

FamilyFarms Group was created to help people like you.

Meet your Resources

Our team has experience, passion, and drive to help family farms succeed.

FamilyFarms Group staff is a diverse group of business professionals—some with backgrounds in ag and others specifically hired to bring knowledge and experience from other industries and help members apply it on the farm. Our diverse group will help take you and your farm from where it is now to where you want it to be.

Shari Rogge-Fidler

  Chief Executive Officer

Harold Birch

Executive Vice President – Finance and Technology

Molly Bell

Human Resources Generalist

Vicki Ivester

Chief of Staff

Troy Sartison

Team Coach – Canada

Scott Locker

Customer Operations Manager

Nicole Davis

HR Resource – Canada

Jim Raftis

SVP FamilyFarms Group

Michelle Smith

VP of Human Capital

Michelle Mellendorf

VP, General Counsel

Leo Kosokowsky

Team Coach – Canada

Kyle Morgan

Team Coach/ Inputs and Equipment Coordinator

Kelli Roberts

Human Resources Generalist

Marty Turner

Team Coach

Jeff Haferkamp


Jamie Cannady

Team Coach

Gary Huggins

Accounting Specialist

Diane Hanekamp

Manager of Crop Sales

Deb Etheridge

Director of Risk Management

Dave Bryden

Director of Business Development & Account Management

Bill Gunn

Team Coach – Canada

Betsy Kirbach

Geospatial Information Systems Technician

Ariel Weinman

Team Marketing Specialist

Allison Jonjak

Precision Ag Analyst

Valerie Bates

Team Coach and Training Manager

Where we’ve established roots

With headquarters in Brighton, IL, and staff in several other locations, we currently provide producers in 21 U.S. states and two Canadian provinces with the resources, services, and tools to be more competitive and successful while remaining independent.