About Us — Our Team

Grounded by vision and passion to sustain the family farm legend

The Sprouting of FamilyFarms Group

FamilyFarm Group - Leadership

Our founders see some of the same and/or parallel events happening in the row crop sector that have already happened in other sectors of ag.

Those other sectors experienced tremendous change and very rapid consolidation and many local farm families didn’t make it.

Not wanting to see even one more family farm not succeed, FamilyFarms Group was born to create a system to help such farms deal with—and even thrive—in a rapidly changing row crop environment.

FamilyFarms Group was created to help people like you.

Meet your Resources

Our team has experience, passion, and drive to help family farms succeed.

FamilyFarms Group staff is a diverse group of business professionals—some with backgrounds in ag and others specifically hired to bring knowledge and experience from other industries and help members apply it on the farm. Our diverse group will help take you and your farm from where it is now to where you want it to be.


Shari Rogge-Fidler

Chief Executive Officer

Jeff Haferkamp

Senior VP, Interim COO & CFO

Vicki Ivester

Chief of Staff

Harold Birch

Executive Vice President

Michelle Goeke

VP, General Counsel


Michelle Smith

VP of Human Capital

Valerie Bates

Team Coach and Training Manager

Molly Bell

Human Resources Generalist

Dave Bryden

Director of Business Development & Account Management

Jamie Cannady

Team Coach


Nicole Davis

HR Resource – Canada

Deb Etheridge

Director of Risk Management

Bill Gunn

Team Coach – Canada

Diane Hanekamp

Manager of Crop Sales

Gary Huggins

Accounting Specialist

Allison Jonjak

Precision Ag Analyst

Leo Kosokowsky

Team Coach – Canada

Scott Locker

Customer Operations Manager

Kyle Morgan

Team Coach/ Inputs and Equipment Coordinator


Kelli Roberts

Human Resources Generalist


Troy Sartison

Team Coach – Canada


Ryan Storm

Manager of Business Development

Marty Turner

Team Coach

Ariel Weinman

Team Marketing Specialist

Where we’ve established roots

With headquarters in Brighton, IL, and staff in several other locations, we currently provide producers across the U.S. and Canada with the resources, services, and tools to be more competitive and successful while remaining independent.